Vibe Coding, The Vibe Company, aur Execution ka Ant

Andrej Karpathy ne haal hi mein ek term coin kiya hai jo mere dimaag mein atak gaya hai: "Vibe Coding." Yeh us badlav (shift) ko darshata hai jahan aap ab khud syntax nahi likh rahe hain; aap prompt likh rahe hain, intention (irada) set kar rahe hain, woh vibe de rahe hain, aur machine implementation sambhal rahi hai.

Lekin agar aap startup ecosystem ko dhyaan se dekhein ki abhi wahan kya ho raha hai, toh aap payenge ki yeh sirf code ke baare mein nahi hai. Yeh har cheez ke baare mein hai.

Hum "execution barrier" (kaam karne ki rukawat) ka ant aur "Vibe Economy" ka janm dekh rahe hain.

Ek founder ke traditional workflow (kaam karne ke tareeke) ki kalpana karein: Aapke paas ek idea hai. Aap use todte hain. Aap UI ke liye ek designer hire karte hain. Backend ke liye ek developer hire karte hain. Copy ke liye ek marketer hire karte hain. Aap hafte bitate hain handoffs manage karne mein, miscommunications suljhane mein, aur quality assurance mein. Friction (ghishan) high hai; fail hone ki keemat (cost) bahut badi hai.

Ab, is model ko ulat dijiye. Aane wale bhavishya mein—aur sach kahun toh, aaj ke experimental present mein—workflow bilkul alag dikhta hai. Aap tasks karne wale insaanon ko manage nahi karte; aap un tasks ko execute karne wale agents ki vibe ko manage karte hain.

Ek Vibe ki Anatomy (Banawat)

"Vibe ke zariye kaam karne" ka asal matlab kya hai? Sunne mein yeh thoda loose lagta hai, almost hippie-jaisa, lekin yeh ek thos technical reality hai.

Jab hum banane ke is naye tareeke ki baat karte hain, toh hum ChatGPT mein "mere liye ek Facebook clone banao" type karne aur sab accha hone ki umeed karne ki baat nahi kar rahe hain. Hum ek sophisticated agentic loop ki baat kar rahe hain jo ek senior engineer ya product manager ke behavior ki nakal karta hai.

Jab aap is process ki paratein kholte hain, toh yeh asal mein kuch aisa dikhta hai:

1. Intention Setting (The Vibe): Aap model ko batate hain ki aapko kya chahiye, steps par nahi balki outcome (natije) par focus karte hue.
2. Decomposition: Model sirf code run nahi karta; yeh aapki complex request ko micro-requirements mein todta hai.
3. Tool Selection: Yeh analyze karta hai ki kin tools ki zaroorat hai (Kya ise web browse karne ki zaroorat hai? Database access karne ki? Image generate karne ki?).
4. Execution & Generation: Yeh todos generate karta hai, code likhta hai, ya copy draft karta hai.
5. Verification: Yeh wo crucial step hai jo zyadatar log miss kar dete hain. Model apne khud ke kaam ko test karne ke liye ek "review environment" mein enter karta hai. Kya code compile ho raha hai? Kya design mobile par toot toh nahi raha?
6. Merging: Yeh multi-threaded tasks ko ek single delivery package mein consolidate (ekatrit) karta hai.
7. Human Confirm: Aap final thumbs up dete hain.

Yeh ek chatbot aur ek coworker ke beech ka antar hai. Aur jab aap is loop ko ek startup ke har department mein apply karte hain, toh cheezein wild (romanchak) ho jati hain.

Beyond Code: The Vibe Company

Abhi zyadatar shor Cursor ya Devin jaise coding assistants ke baare mein hai. Par ek builder hone ke naate, mujhe isme zyada dilchaspi hai ki kya hota hai jab yeh horizontally expand karta hai.

Vibe Product Management

Har koi Jira tickets likhne ke dard ko jaanta hai. Yeh ek zaroori bureaucratic buraai hai. Lekin ek "Vibe PM" ki kalpana karein. Aap ek user interview ka transcript upload karte hain aur kehte hain, "User checkout flow ko lekar confused hai. Ise address karne ke liye spec ko fix karo." Agent friction points ko analyze karta hai, PRD (Product Requirement Document) update karta hai, tickets create karta hai, aur impact ke basis par unhe prioritize karta hai. Aapne ek bhi ticket nahi likha; aapne bas problem ki pehchan ki.

Vibe Marketing

Marketing aksar bas scale par hypotheses test karna hota hai. Ek "Vibe Marketer" agent sirf ek tweet nahi likhta. Aap use goal dete hain: "Humein un developer-founders tak pahunchna hai jo AWS bills se pareshan hain." Agent trending topics research karta hai, ad copy ke 20 variations draft karta hai, accompanying visuals (Vibe Design) generate karta hai, aur A/B test parameters set karta hai. Aapka kaam copy likhna nahi hai; aapka kaam voice (awaaz/lehja) chunna hai.

Vibe Testing

Quality Assurance (QA) aamtaur par wo jagah hai jahan speed dam tod deti hai. Ek Vibe setup mein, testing autonomously hoti hai. Agent ek browser spin up karta hai, us user journey par click karta hai jo aapne abhi banaya hai, errors ke screenshots leta hai, code fix karta hai, aur test ko dobara run karta hai. Yeh aapko report tabhi karta hai jab signal green ho.

Yeh humein aakhiri nishkarsh ki or le jata hai: The Vibe Company.

The Collapse of Risk (Jokhim ka khatam hona)

Paul Graham aksar baat karte hain ki pichle 20 saalon mein startup shuru karne ki cost kitni tezi se giri hai. Yeh millions (servers khareedna) se thousands (cloud) tak aa gayi. Ab hum asymptote ke kareeb pahunch rahe hain: zero (shunya).

Jab aapke paas Vibe Design, Vibe Coding, aur Vibe Marketing ho, toh kisi idea ko test karne ki cost ab paisa nahi hai—yeh bas focus hai.

Maine past mein aise products launch kiye hain jahan MVP (Minimum Viable Product) banane mein teen mahine aur contractor fees mein $20,000 lage. Agar wo product fail ho jata, toh wo ek tragedy hoti thi. Aaj, main wahi MVP AI tools ka use karke kuch dollars ke API credits mein ek weekend mein khada kar sakta hoon. Agar yeh fail hota hai? Toh yeh tragedy nahi hai; yeh ek data point hai.

Yeh company shuru karne ki psychology ko badal deta hai. Jab execution ka risk gir jata hai, toh aap idea par bade daanv (swings) lagane ka jokhim utha sakte hain. Aapko safe khelne ki zaroorat nahi hai kyunki "failure expensive hai." Failure ab sasti hai.

The Trap: Jab sabke paas Superpowers hon

Halanki, mujhe yahan thodi der ke liye "DHH" banna padega aur is hype par thoda thanda paani daalna hoga.

Agar har koi "Vibe Company" bana sakta hai, toh sirf banana (building) ab koi competitive advantage nahi raha.

Hum "Main ise kaise banaun?" ke daur se "Mujhe kya banana chahiye?" aur, usse bhi zaroori, "Kya yeh accha hai?" ke daur mein ja rahe hain.

Jab execution ek commodity ban jati hai, tab Taste (Pasand/Parakh) hi ekmatra moat (bachav ki khaayi) ban jata hai.

Maine yeh hote hue pehle hi dekha hai. Market mein AI-generated apps ki baadh aa gayi hai jo technically perfectly kaam karte hain lekin "soulless" (bejaan) feel hote hain. Unki koi rai (opinion) nahi hoti. Wo technically problem solve karte hain lekin emotionally fail ho jate hain. Unme wo human touch nahi hota jo kisi product ko yaadgaar banata hai.

Jo founders is naye daur mein jeetenge, wo zaroori nahi ki best engineers hon. Wo best curators honge. Wo wo log honge jinki "vibe" sabse behtar hogi—sabse clear vision, users kya chahte hain iski sabse tez intuition, aur quality ke liye sabse uncha bar.

Practical Takeaways: Vibe Shift mein kaise survive karein

Agar aap yeh padh rahe hain aur anxious feel kar rahe hain, toh mat hoiye. Yeh ab tak ka sabse bada leverage hai jo humare paas aaya hai. Lekin aapko aaj apne kaam karne ka tareeka badalna hoga.

1. Syntax ki pooja karna band karein: Agar aap code seekh rahe hain, toh system architecture aur logic par focus karein, syntax ratne par nahi. AI syntax sambhal lega. Aapko yeh samajhna hoga ki tukde ek saath kaise fit hote hain taaki aap "Vibe Coding" agent ko effectively direct kar sakein.

2. Apne Taste ko nikhaarein (Cultivate your taste): Yeh aapki nayi poonji (capital) hai. Great products ko study karein. Samjhein ki koi design accha kyun feel hota hai. Jab AI paanch options generate karega, toh jeetne wale ko chunne ki aapki kshamata hi aapka poora value proposition hai.

3. "Prompting" ko Management ki tarah practice karein: Apne AI tools ko smart interns ki tarah treat karein. Agar output kharab hai, toh use khud fix mat karein. Poochein: "Maine ise galat tareeke se kaise explain kiya?" apne instructions ko refine karein. In agents ko direct karna seekhna agle dashak (decade) ki sabse zaroori skill hai.

4. Ek "Vibe Project" shuru karein: Intezaar mat karein. Is weekend, sirf natural language prompts aur AI tools ka use karke kuch chhota banane ki koshish karein. Friction ko mehsoos karein. Dekhein ki yeh kahan toot-ta hai. Is naye workflow ke liye aapko muscle memory develop karne ki zaroorat hai.

The Future is Personal

Mujhe lagta tha ki badi company banane ke liye mujhe logon ka manager banna padega. Main product se door hatkar HR issues aur hiring pipelines manage karne ke khayal se darta tha.

"Vibe Everything" ka vaada yeh hai ki builders ab builders bane reh sakte hain. Hum bureaucrats bane bina massive, complex operations chala sakte hain. Hum scale ko sambhalne ke liye AI ka leverage le sakte hain jabki hum product ki aatma (soul) par focus karein.

Tools taiyaar hain. Barrier (rukawat) khatam ho chuki hai. Sirf ek cheez ki kami hai—aapki vibe.

Toh, aap kya banane waale hain?